West side of South Virginia Street, west of intersection with Towne Drive and northwest of intersection with Rhodes Road, Reno, NV

A 161-acre industrial/rural parcel on a major Reno corridor is being unlocked for neighborhood commercial development — a rare large-scale entitlement opportunity that resets land basis and opens the door for retail, mixed-use, or pad site plays on South Virginia Street.

Reno City Council is adopting an ordinance (Bill No. 7338, Case No. LDC26-00039) to rezone a ±161.2-acre site on the west side of South Virginia Street from UT-40 and Industrial designations to a mix of Neighborhood Commercial (±39.3 ac), Parks (±87.2 ac), and other categories, as part of a Master Plan Amendment and Zoning Map Amendment for the Ladera Properties project.